
Digital Experiences
That Helps Kids
Overcome Fear
PowerUp+ will be the first-of-its-kind on-demand medical procedure preparation system that communicates to children in a language they’re fluent in: comic book stories, games, and cartoons!
A quick overview of what the app will offer…
- Age-appropriate preliminary education videos that gently walk children through their upcoming procedure, giving them a clear picture of what to expect.
- From scheduling through recovery, the app’s stress-reduction activities and games support children through every step of their medical journey.
- UX that adjusts to the child’s anxiety level, ensuring that the tools they receive meet their specific emotional needs.
- Storylines and games utilize character types that children are familiar with, creating an environment children can better relate to while also ensuring a higher probability of engagement and retention.
- Intuitive onboarding process that ensures ease of use for parents and medical providers.

OUR
CORE FEATURES
1. Procedure Explainer Videos
When a procedure is scheduled, children are gently introduced to what’s coming next through a short, calming video.
The Video:
- Breaks down medical concepts with simple, reassuring language
- Uses soothing visuals and tone to build trust
- Is in line with current medical best practices and messaging
- Empowers children to ask the right questions


Meanwhile…
Parents are onboarded with care:
- A guided tour through the app’s tools and timelines
- A user menu to customize their child’s journey by age, anxiety level, and days to procedure
2. Procedure Preparation System
Based on the child’s emotional reponse, the app selects the appropriate set of exercises. From there, the child enters an immersive experience.
- Interactive comics that educate while gauging anxiety levels
- Games that teach coping skills – vetted by professionals
- Skillset assessment, ensuring the child’s readiness for day of procedure


3. Daily Use Features
These modules are designed to build health literacy, empowering children with emotionally supportive content for their personal health journey.
- Health education that feels more like games than lessons
- Calming activities for daily well-being
- General content that’s designed to simply be fun and interactive
Building worlds and characters
KIDS RELATE TO AND ARE INVESTED IN
Using character-based narratives as our vehicle for effective engagement, we understand the importance of presenting children with familiar character types if we want them to jump right in and feel comfortable.



With this in mind, our initial Power Up+ cast of characters are directly inspired by the most loved and recognized IPs in gaming, animation, toys, and comics. By anchoring our stories in what children already know and love, we maximize both comfort and connection from the very first interaction.

Want to learn…
About the team bringing PowerUp+ to life?
get involved!
Currently, we’re preparing to build our demo (MVP), but are still growing our team. Are you a mobile game, app, or mHealth developer (or someone with a passion for helping children overcome Pediatric Medical Traumatic Stress)?
want our pitch deck?
For a more in-depth look into what we have in store for PowerUp+, click the link below to request a copy of our pitch deck.

