OUR OPPORTUNITY
Currently, there is no on-demand product on the mobile app market that addresses the spectrum of pediatric medical anxieties.
Sure, a few apps focus on general childhood anxiety, and a handful provide basic medical education for a single procedure.
None, however, take a comprehensive, child-centered approach to reducing fear before, during, and after medical procedures…
And the majority of healthcare providers still rely on outdated preparation methods, such as verbal explanations and pamphlets, leaving parents to seek stopgap solutions like books and YouTube videos.
Ultimately, these methods fail to tackle the real issue: children lack the on-demand tools they need to manage procedure fears and anxieties before ever entering a clinical setting.
which is why we’re bringing this vision to life…
By transforming anxiety into agency through gamification and storytelling, we’ll provide a solution that is:
- Engaging: Uses mechanics that children already know and love.
- Accessible: Available on any smartphone or tablet, whenever and wherever a family needs it.
- Data-Driven: Provides insights into patient engagement and anxiety levels that are impossible to gather from analog methods.
Opportunity is There
THE ADDRESSABLE MARKET IS SUBSTANTIAL AND GROWING
The need for a better solution is not a niche problem. Parents are actively seeking and paying for digital solutions that support their children’s development and well-being.
The global market for app technology aimed at parents and children is on a rapid growth trajectory, currently hovering around $2 billion and projected to surpass $5 billion by 2031, demonstrating a massive and increasing willingness to adopt digital solutions for family challenges.
The global health and wellness app market is a dominant force in the app economy, expected to reach $34 billion by 2027. Mental health apps alone are expected to grow to $23 billion by 2032, demonstrating sustained, high-velocity growth. This proves consumers are not just trying these apps, they are integrating them into their daily lives and budgets.
While apps for mindfulness (Calm, Headspace Kids, Mindful Powers, Moshi Kids) have created a multi-billion dollar market, the specific, high-stakes vertical of pediatric procedural anxiety remains a wide-open opportunity for a category-defining brand in the mindfulness space.
want our pitch deck?
For a more in-depth look into what we have in store for PowerUp+, click the link below to request a copy of our pitch deck.
Want to learn…
About the team bringing PowerUp+ to life?
get involved!
Currently, we’re preparing to build our demo (MVP), but are still growing our team. Are you a mobile game, app, or mHealth developer (or someone with a passion for helping children overcome Pediatric Medical Traumatic Stress)?
