We’re PowerUp+, and we’re on a mission to empower children and families with creative, clinically-validated tools that transform fear into resilience during medical procedures.

The Founders

The son of public school teachers, Justin Tuân Smith channels a lifelong passion for art, storytelling, and education into his mission as co-founder of PowerUp+.

With over 20 years of experience as a creative executive in art, design, and film, his work has been featured in prestigious institutions, including a retrospective at the Institute of Contemporary Art San Francisco and a recent exhibition at SFMOMA. As the owner of TigerBunny Studio and an executive producer on the feature documentary Y Vân – The Lost Sounds of Saigon, Justin brings a wealth of creative leadership to developing engaging experiences that empower children.

Advisors